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Properly Improper.
At Fratz, we do things the properly improper way — old rules reimagined. Born of Viennese culture and crafted in Italy, we redefine alpine heritage for the modern gentleman — or, as we call him „Rosenkavalier".
Coming soon...
REBELLIOUS HERITAGE FROM VIENNA
No trends.
No compromise.
Wear your own.
OLD VALUES.
NEW WAYS.
Fratz offers a compelling answer to the question: What does traditional Tracht look like when tradition meets rebellion, when Viennese irony meets Italian craftsmanship, when alpine heritage meets contemporary luxury, and when you're invited to wear your own code?
The answer is simple: Properly Improper.
The art of dressing unapologetically.
Manifesto
ANY QUESTIONS?
